The Energy Alternative is a privately held Fort Wayne, Indiana corporation. The Company is founded on the premise that all Americans should be able to select from a wide variety of energy saving products. The founders believe it is best to do this in an environment where the consumer understands and is comfortable with the concept of energy savings and a definable degree of energy independence.
The Energy Alternative’s principle business is the retail marketing of innovative energy efficient and energy supplementation products for the residential market. The secondary target markets are the home contractor, municipal and small business segments. Specifically, the company will participate in the following market segments:

• Compact Fluorescent Light Bulbs
• Energy Efficient Lighting Products
• Energy Saving Products
• Energy Measurement Tools
• Power Backup and Uninterruptible Power Supplies (UPS)
• Solar Powered Devices
• Gadgets/Gifts/Educational Toys
• Home Weather Stations

The Energy Alternative has a very narrowly defined purpose, which is to bring a sense of energy independence to the American homeowner by way of “demystifying” energy efficient and energy supplementation products. Currently, there are no “Energy Stores” in the United States. We are the first. Further, none of the large retailers carry the quality or the depth of selection that we have in our stores.

At The Energy Alternative, the main focus is the personal attention we provide to the in store customer. Our Energy Experts will decipher most any energy problem or question a customer can pose. Also, we offer solutions to their concerns and they see value immediately in the form of energy savings on their utility bill. Our customer has the satisfaction of knowing they can come to us for any energy related advise and purchase.